Many online marketers will be interested in how their websites can be monetized. After All it’s no good generating lots of quality traffic if you can’t pay the bills. Affiliate marketing allows you to put links on your site promoting third party products, earning commission on each sale. Links can be put on your site in a multitude of ways, from manual links to automated feeds from merchants.
Digital Strategy
Learn how you can develop and deliver a digital strategy for your business that generates quality traffic, drives consistency across all your digital touch points and ensures that you can leverage all digital channels to meet your business objectives. Our informative articles help you take your digital presence beyond just a website to one that can meet the growing expectations of a digitally aware audience. We can help you reach digital natives who live in a social media world and expect to have a conversation with businesses on digital platforms and channels they prefer to use.
PPC Agency
PPC agencies (Pay Per Click)will help you to setup and manage your PPC accounts. The role of a PPC agency is to provide the necessary expertise and resources around paid search marketing that you could be lacking within your organisation. Often where there is PPC expertise it rests with the same person that also looks after SEO and other online marketing, as a result they don’t have the time required to run a successful PPC campaign. Read on to learn about what you should look for in a PPC agency.
Lead Nurturing
Lead nurturing will allow you to put in place a set of rules and automated communications that help you build a relationship with your website visitors, encouraging them both to return to your site and make purchasing decisions. Founded in the B2B sector where the purchasing cycle can span a long period of time, it is increasingly finding a home on the most basic of B2C sites.
Tracking the value of online marketing in offline conversions
How can you ensure the correct attribution of ROI for online activity when conversions occur offline? In this article we consider some options for tracking the value of online, from engagement to conversion.
Conversion Optimization
Your website exists to generate a conversion. This could be signing up for membership or making a purchase. Ensure it’s as easy as possible for your visitors to convert to maximize the value of your traffic.
Visits vs Visitors
Understanding the distinction between a Visit and a Visitor is a very important step towards driving the right insights from your web analytics reports.
Average time on site
Average time on site is a measure of how ling a visitor spends on your site, however many don’t realiza that the measure of average time on site does not include the last page the visitor is on. This article on average time on site explains why.
Bounce Rate
Bounce rate is a web analytics measure that often gets overlooked in favor of visits or time of site. However combined with measures such as top landing page it reveals some deep insights that could dramatically improve your website. Learn more about bounce rate and it’s importance in this article.
Email Newsletters
Email newsletters should be used to build a relationship with your audience by demonstrating you are a thought leader in your market. Trust is one of the most important factors in a purchasing decision and email newsletters that are valuable to a loyal readership can [rove a valuable tool in building trust.
Email Marketing Tools
See larger image The Constant Contact Guide to Email Marketing (Hardcover) By (author) Eric Groves List Price: $24.95 USD New From: $11.99 In Stock Used from: $10.48 In Stock Email marketing is one of the most important tools in the arsenal of any online business. Choosing the right email marketing tool from the beginning is [...]